Digital Marketing, Strategy, & Storytelling
"Somewhere, something incredible is waiting to be known." - Carl Sagan
PUPPY PROWLER
BRANDING A NEW APP
By: Greg Lepore
CONCEPT
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The best way to find a lost pet is to enlist the help of the community. The mobile app connects owners with their lost pets by establishing a community of pet owners who receive an alert when a pet goes missing.
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WEBSITE COPY
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You love your pet. And your pet loves you. But there’s a whole world out there to explore – plump rodents to chase, rogue french fries to eat, unlimited trees, light posts and mailboxes to leave a mark on.
Just like you, it’s exploration your pet craves. Only once the sun sets and the french fry trail ends does he or she realize: I’m lost. How do I get home?
“Puppy Prowler” is a social networking platform designed to reunite lost pets and their owners, ensuring you get a chance to hear your pet’s epic adventure tale.
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Connect with your peers: pet owners, aspiring pet owners, pet stores, veterinarians, social media, local police departments, rescue shelters
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Create a profile for your furry family member
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Share stories, photos, videos, tips and tricks for enhancing the quality of your sidekick’s life
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Attend events and meet-ups
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Receive alerts when local pets go missing
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Form search parties to help reconnect owners with their loved ones
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Know that your community cares as much about your pet as you do
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