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GREG LEPORE

Digital Marketing, Strategy, & Storytelling
"Somewhere, something incredible is waiting to be known." - Carl Sagan

ILOVEBOSTONSPORTS.COM

 SPORTS MEMORABILIA RETAILER

By: Greg Lepore

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BRIEF #1 -

eCommerce

Develop a 2-3yr eCommerce strategy for an approved Online Retailer.

 

Focus should be on the following areas:

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  • Consumer Value Proposition

  • Top Level Objectives – SMART

  • Environmental Analysis

  • Competitive Landscape

  • Strategy

  • Key Performance Indicators

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Download eCommerce proposal.

BRIEF #2 -

Digital Marketing Communication

Develop a digital marketing communication strategy for an approved Online Retailer.

 

Focus should be on the following areas:

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  • Situational Analysis

  • Digital Marketing Audit

  • Business Objectives/Map to Goals/ Targets

  • Identify Target Audience

  • Choose Channels and Plan

  • Develop Framework

  • Create Target Metrics

​

Download Digital Marketing Communications proposal.
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