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Digital Marketing, Strategy, & Storytelling
"Somewhere, something incredible is waiting to be known." - Carl Sagan
ILOVEBOSTONSPORTS.COM
SPORTS MEMORABILIA RETAILER
By: Greg Lepore
BRIEF #1 -
eCommerce
Develop a 2-3yr eCommerce strategy for an approved Online Retailer.
Focus should be on the following areas:
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Consumer Value Proposition
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Top Level Objectives – SMART
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Environmental Analysis
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Competitive Landscape
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Strategy
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Key Performance Indicators
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Download eCommerce proposal.
BRIEF #2 -
Digital Marketing Communication
Develop a digital marketing communication strategy for an approved Online Retailer.
Focus should be on the following areas:
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Situational Analysis
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Digital Marketing Audit
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Business Objectives/Map to Goals/ Targets
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Identify Target Audience
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Choose Channels and Plan
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Develop Framework
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Create Target Metrics
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Download Digital Marketing Communications proposal.
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